Even as the mercury soars, there’s another kind of heat that turns on full blast tomorrow. Yes, it’s the season’s most eagerly awaited Tamil film — Ilayathalapathy Vijay’s Kuruvi, which will see a worldwide release.The trade rates Vijay as the hottest star in Kollywood who, after Rajinikanth, has the Midas touch at the box-office. Vijay, with his typical boy-next-door Dravidian looks, is a big draw with youth audiences in Tamil Nadu, Kerala, and Karnataka. Vijay also has a huge fan following internationally.